Online Presence Strategies

If you are doing business in China, Korea, Japan or Russia then your Online Presence Strategies are less important. The reason for this is that it is only in those 4 regions that a Social Networking site is not the number 1 site accessed by the population. In every other country in the world there is a social networking site sitting at number 1.

Facebook has well over 500 million ACTIVE users worldwide at present, and the important statistic with regards to that number is that 200 million of those users joined in the past 10 months. Twitter currently outputs 32 000 tweets every 15 seconds worldwide. There are hundreds of equally astounding facts about social media and online communication – you need only Google those terms to find them out.

These tweeters and Facebookers are the direction that companies are pushing their marketing towards. It is not hard to understand with such high concentrations of possible clients, that online presence is becoming and has become, for some companies, more important than traditional marketing avenues. Every time there is an article about how print media is dying, and facts and figures to back this up, companies should be taking notes and deciding how best to use their online presence.

Where to start with your online presence strategy? Ideally you should have determined who your clients are and what message you wish to convey. Then, usually with the help of an online strategist and SEO team you can begin targeting specific market segments. The ability for strategies to be built targeting, almost directly, the exact clients and customers you require is infinitely easier than using your ad spend on radio or television. In fact accurate reporting on market penetration for those media is very difficult to determine.

In a properly produced and accurately measured online presence strategy you are able to determine which segments your message is reaching, measure the effectiveness of your message and accurately gauge your return for your ad spend. In addition to this you are able to connect to customers and start building a directly contactable database of potential clients based on their interaction with your message.

Considering these factors and taking into account the relative reach and additional effectiveness of an online campaign in comparison to a campaign in traditional media, how long is it going to take you and your company to get online, be seen by your tailor made audience and to start interacting directly with them?

2011 is already seeing leaps and bounds in online development, get your online presence activated and start generating revenue in a new and ever growing arena.