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Online Strategy

Author : Zeidan
Wednesday, 04 January 2012

After I have built my website how are customers going to find me?
This is a question that we deal with every day.

There are thousands of websites online that are dedicated to Australian businesses; however when it comes to search engines the competition is worldwide. Having built hundreds of websites, we have learned a lot and built our expertise around developing effective websites. We implement our gained knowledge over the years in every project we take on board; therefore we hope that we can save you the effort.

Any business has its trading name, premises and décor or furnishing. Your online presence is the same. Your trading name is your domain name that is .com or .com.au, etc. Your premises are your online disk space and finally your décor is your website design. This shows how in many ways the internet is no different than your local strip of shops. Clients make fast impressions based on the cleanness, attractiveness, easy to get around and professionalism of your website. Therefore your website look and feel is one of the most important aspects of your online presence.

Moreover, many businesses have invested in their online presence yet results never formalized. This is simply because they didn’t think about their clients, what they want, how much time they have to spend online or what the purpose of the website is. It is happening as your read, business handing their logo and brochure over to a web designers asking them to create a website for their business. The result could be absolutely amazing, however it doesn’t not suit the business needs. Consideration of the target audience has been overlooked. The goals of the website have not been thought about. The required functionality of each page on the site was not implemented. Finally, the means by which the success of the website is measured are absent.

Have you ever used directory enquiries? Have you thought where do they get businesses phone numbers from?
Just ask the person on the other end of the line next time you call!!!

In this day and age business is still mainly done offline through the phone or face to face, however a large number of clients surf the web to check out and compare several businesses, find a product or find their nearest supplier. Once they have found more about them, then they decide which one to pick up the phone and call or jump in the car and visit.

Further, we emphasize the importance of aligning your business, IT and marketing strategies to your web site objectives. Your site design, architecture and even the specific outcomes that you are seeking from each page is our core focus. Our extremely practical process helps you define a series of success pathways that leaves you with an asset that can grow and evolve over time rather than simply deliver a once-off service. You will experience a remarkable difference in results delivered. It's the Zeidan difference.

To obtain the best results of your website we have designed a questionnaire that helps you identify what success looks like after your website have been delivered. This questionnaire is 100% FREE of charge and DOES NOT obligate you to do business with us whatsoever. As a matter of fact you can obtain it and go to any web development company and ask them to build your site for you.

Planning Your Move Online - Download Here

If you at any point in time feel that you may need help in filling in the questionnaire or need verification on any point, please feel free to contact us via eMail or over the phone and we are more than happy to help you. In case you feel that you need a one-on-one service then you might be interested in our consulting service charged at $150 p/h. The reason we do not hold workshops for this particular area is due to the fact that each one of us learns uniquely and at a different pace and hence we feel that some of our clients might be over charged.