In today’s world, it’s not enough to simply add a bunch of keywords to your content and expect results. Remember that your company’s website is competing against billions of others, and you’re all battling over keywords, ranking, and customers. You have to stand out from the crowd with quality content and relevant keywords focused on searcher intent, authenticity, and a strong authoritative presence that shows that you know what you’re doing, and you do it well.
One way you can achieve these things is through an effective link-building strategy. Although it’s only one piece of the puzzle, it’s a critical piece that can promote long-term search success. Continue reading to discover what link building is, how it can help your SEO, and some tips you can use to get started on the right foot.
What is Link Building?
Before diving right into link building and all the perks it has to offer your SEO strategy, we need to define it for you. Essentially, link building is the process of increasing the collection of quality inbound links from other external websites. These are also commonly referred to as “backlinks.” They may show up as a button, a segment of text, or even a picture on the webpage. There are also different types of links, including:
- Internal Links — links that connect pages within your own site
- Inbound Links — links from other websites that connect to your site
- Outbound Links — links that connect to a website with a different domain
You probably are already aware of what a link is; you click on a word or phrase that stands out from the rest, and it directs you to another page on the Internet. But what you might not know is why they are important for your SEO and why having each type is necessary. Stay tuned! We’re covering that next.
How Does Link Building Help SEO?
The whole goal behind link building is to improve search engine visibility. Marketers do this in a variety of ways, such as through content marketing, guest blogging, local listings, Q&A sites, online directories, using RSS feeds, reaching out to other companies, sending out e-newsletters, and conducting various PR practices.
You might be under the impression that page content and keywords are the main way Google and other search engines deem a page worthy of a high ranking. However, this is not the case today. Ever since the dawn of search engine algorithms and the recent Google Penguin update, Google has focused on how many links you have from other websites and how many of them are quality links.
Links build trust, credibility and showcase authority. Think about the purpose behind adding a link. The whole point of a writer linking to another page is to drive home the information they are trying to convey, add more context, citing a source, or support their content in some way. And when Google sees that other websites are linking to yours (inbound links), they take notice. Overall, your links reflect your webpage’s quality, thus impacting your ranking.
Enhance Your SEO With These Link Building Tips & Tricks
Now that you understand more about what link building consists of and why it plays a crucial role in SEO, you can incorporate some helpful tips and tricks into your own link building strategies. Here are ten things to keep in mind:
- Share the Linking Love
Don’t be stingy with your links! It’s okay to share the love sometimes. Of course, you want other sites to link to yours, but sometimes companies will return the favor if you link to them first. Outbound links, although not as impactful as inbound links, can still benefit your SEO. Make sure that you don’t link to random places just for the sake of linking. Choose your outbound links wisely. All of your links need to be redirecting to quality websites that have some sort of authority in your industry or relate to your topic, offering value to the reader.
- Consider Anchor Text
Anchor text is the clickable portion of text that’s highlighted as a link. Google pays attention to anchor text in content, using it to gain context about the page and ultimately as a ranking signal. Types of anchor text can match a keyword exactly, be a naked link (like www.zeidan.au), use a generic word or phrase (like “click here”), etc. Overall, you should ensure that your anchor text is relevant, does not include too many keywords, isn’t generic, and is concise.
- Use Resource Link Building
An excellent way to start building links is to utilize a method called resource link building. In this technique, you need to determine how you can be a valuable resource to your target audience. After you figure this out, you can start developing resource pages (pages that exist mainly for linking) or seeing which of your existing pages would be a good fit for the site you want a link from. Then, you can reach out to that site and suggest your page as a resource.
- Focus on Position
You probably never thought that the position of your link in your content mattered much, but it does! You don’t want to hide your link in a footer or header or behind an image. Make the link visible and place it near the top of the content, as this will help Google’s scan and encourage readers to take action earlier without having to scroll all the way down.
- Use List Posts
Listicles are numbered lists of methods, tips, or really anything that can be put into list form. They are incredibly effective at organizing and simplifying webpage content to make it easy to read for the viewer. List posts are also one of the best generators of backlinks compared to other types of formats. Now, do you understand why there are so many list articles out there these days? You should start using them too!
- Link Naturally
Organic links are some of the best and most quality links you can acquire. Sometimes they even come as a result of other search engine marketing techniques when you’re not even trying to build links. It’s important to remember that during link building, you don’t have to overdo it or force it. Don’t stoop to the level of buying links or reaching out to everybody and their brother begging for a link on their service page. Your links need to be relevant, and when they are, you’ll benefit from industry recognition, social media shares, increased link growth over time, and even relationship building with other business owners in your specific industry. One of the best things you can do is to write excellent content and successfully market it across different platforms.
- Implement a Broken Link Building Strategy
With broken link building, you’re doing someone else a favor by adding value to their page and letting them know that something is wrong on their site. Essentially, all you have to do is use an online tool (Link Miner is a good one) to find the outbound links on a website, determine which are broken, and then reach out to the site owner and pitch a relevant piece of content from your site that would fit their page.
- Create Infographics
It’s true what they say: a picture is really worth a thousand words. This idea also applies to SEO regarding link building. Infographics definitely attract links, as they offer an appealing visual representation of information that people can easily share. You can post them to your website, in one of your blogs, or even share them in your next email newsletter to start advertising your infographic.
- Send Emails
Emails have continued to be a steady and effective means of communicating directly with target audiences and anyone with access to an email account and the internet. They also offer an excellent pathway to acquiring more links. Hunt for webpages that you want a link from or who you think could benefit from linking to your content. When you find these pages, find someone’s email (preferable someone in a higher position) and send them a personalized pitch asking for a link to your site.
- Incorporate the Skyscraper Technique
The Skyscraper Technique is another great way to improve your links through a foundational building approach. This process can be done in three steps. Step one is to seek out the best content that has tons of links. Step two is to develop your own exceptional content. Step three is to start promoting your content to the people who linked to the first company’s page. Keep in mind, though, that it will likely take some serious effort on your part to create better content than the original. But it’s definitely possible!
Find an Expert For Your Link Building Campaign
Are you ready to kickstart your own link building campaign but are still a little confused? Or maybe you’re crunched for time. After all, we know running a business is a giant, time-consuming responsibility. It makes sense if you want to hand off your SEO to a trusted professional. Either way, you’re in good company. Here at Zeidan Digital Marketing, our trained SEO specialists are committed to providing clients with exceptional search engine optimisation results. We understand that infusing keywords is just the tip of the iceberg when it comes to a successful SEO strategy. Our team has extensive experience with link building strategies, content creation, and much more to help you rank high and convert leads into customers.
Interested in taking your company to the next level? We’ll help you get there. Contact us today at 1300-353-237.