Facebook has been around since 2004 and has proven to be one of the most effective social media platforms for running ads and connecting with existing and prospective customers. With over 1 billion daily users, it’s no wonder why Facebook is a must-have marketing and advertising tool for companies worldwide. Whether you’re a brand-new business who just stepped onto the scene or you’re a tried and true brand with millions of followers, you can always make improvements to your Facebook social media marketing strategy. Continue reading below to increase your social media savvy.
Organic vs. Paid Advertising
The first significant thing to note is that you don’t necessarily have to use paid Facebook ads to engage with people on Facebook. You can do so through a method called, “organic” posting. This essentially means that you’re not paying to promote your post to anyone; you’re posting completely free of charge. However, with recent changes to the Facebook algorithm and organic reach steadily declining, it’s wise to set aside a special budget for Facebook ads. The pay-to-play model is still alive and well, which means you’ll need to get in the game at some point if you’re looking for the best results.
Did you know that today’s social media users can shop straight from their feeds? Learn more about social commerce by reading one of our blog posts: “Social Commerce is the Future of E-Commerce.”
Enhance Your Facebook Marketing With These Tips
There are countless things you can do to improve your brand’s appearance on Facebook and connect with more customers, and you can start putting all of them into action today! Here are ten best practices to keep in mind as you’re making improvements:
- Post Frequently in Different Formats
We’ve all seen them, the companies who last posted a month or two ago. And you can’t help but wonder: are they actively selling or did they just forget about their Facebook page? Not posting enough can hinder a customer-company relationship, so it’s critical to develop a solid posting schedule that remains consistent. According to Hootsuite’s research, you should be posting between 1 and 2 times each day.
You also have many options for your Facebook posts. You can upload a captivating video or animation, write up a simple text post, include a link to your website or some other source, or add a cool, high-quality photo that showcases your product or services. However, when it comes down to your marketing strategy, it’s important to switch up your post formats. After all, you don’t want your audience getting bored. Keep them on their toes by posting consistently and differently!
- Create Concise and Engaging Content
Many marketers use the 80-20 rule, meaning that 80% of your posts should be informative, educational, or entertaining, while 20% should promote your company. When it comes time to write your posts, don’t be afraid to be fun, ask questions, and try out other creative ideas to connect with current or prospective customers. And be sure that what you write is short and sweet, as the average attention span of online users is steadily declining.
- Check Your Facebook Insights Regularly
Facebook Insights is an analytics tool that comes in handy when you’re trying to track your progress. You can view things like page views, how many times someone clicked on your call-to-action button, post reach, engagements, likes, page followers, and more. You can also use the data to determine when you should be posting each day, which days of the week you should post, and which type of content is gaining the most traction with your followers. Digging into your Facebook Insights regularly can help you improve your strategy overall.
- Utilize Facebook Ads
We’d be remiss if we didn’t suggest using Facebook ads to promote your brand. Advertising on Facebook is actually cheaper than on Google, but can be just as effective if you get your audience targeting right. Remember to be very specific when narrowing down who you want to see your ads. Once you find the sweet spot, you’ll start seeing the ROI. Combining paid advertisements and organic posting is a surefire way to reach users, stay top-of-mind, and provide value.
If you’re ready to start creating Facebook ads, check out this tutorial from HubSpot: “Step-by-Step Instructions For Setting Up a Facebook Ad Campaign.”
- Promote Your Page In Other Places
Don’t limit your Facebook page to strictly your Facebook audience. People should notice that you have a Facebook page when they find you online. Make sure you’re linking to your Facebook page on your website, promoting it on other social media sites like Twitter, LinkedIn, etc. This is a free and easy way to increase your followers and drive traffic to your page on a continual basis.
- Develop Your Business Page
When people arrive at your Facebook page, they don’t want to see a missing About section or a blurry cover photo. You need to put your best foot forward and prove to your audience that you have your page together. Build your page by writing a brief bio defining who you are and what you do and uploading a clear image of your logo as your profile picture and a high-resolution, attention-grabbing image for your cover photo. We also recommend picking an appropriate call-to-action button, which appears at the top of your profile for people to click (Sign Up, Book Now, etc).
- Give Facebook Live a Try
Spring of 2020 caused a significant increase in Facebook Live videos., live-streamed broadcasts that post directly on your Facebook business page. These types of videos tend to be extremely popular with high viewership and engagement. You can give the audience a live tour of your facility or how you make a certain product, hold a Q&A session, or think of something else that would be enticing to viewers. If it makes sense for your company to post a live video, go ahead and give it a shot! Chances are, you’ll see audience engagement skyrocket.
- Create Facebook Groups
Another way to promote your company and drive engagement on Facebook is to create groups. These online spaces act as a sort of forum where people can share information, talk to other members about their ideas and build trust with your brand. You can create your own Facebook group or sometimes a faithful customer will create their own. Either way, you can use these spaces to your benefit. Maybe you can let members of your group in on a special deal just for them, ask customers questions, or simply keep tabs on the conversations to see what’s being said about you.
- Include a Clear CTA
What are you trying to push right now for your company? What are your goals and objectives? Pinpoint what your aspirations are and make sure your Facebook CTA matches. Facebook offers several options, including Book Now, Call Now, Sign Up, Contact Us, Send Message, Use App, Play Game, Shop Now, Watch Video, Send Email, and Learn More. This button is situated at the top of the page in plain sight, so the visitor can immediately click if interested. This gives users the ability to take action quicker, improving the user experience.
To set up your own CTA button, check out this video from Facebook: “Add a CTA Button to a Page.”
- Set Up a Vanity URL
Vanity URLs are customized URLs that are easier for users to read and engage with. A vanity URL is simply a string of text that’s short, catchy, and easy to remember. Instead of long, convoluted text, customers can enjoy a clean link, which will quickly take them to where they need to go. You can set up a vanity URL for your Facebook business page itself or use a link shortening tool like Bitly to make the links you’re using in posts much shorter and attractive.
For more information about vanity URLs and how you can start using them, check out this article by Bitly: “What Is a Vanity URL?”
Take Your Facebook Advertising to the Next Level
Are you at a loss when it comes to how to manage your Facebook business page or run ads? We get it. Social media these days seems like another world on its own, and it’s constantly changing. Thankfully, Zeidan Digital Marketing has the necessary expertise that can enhance your Facebook marketing, increasing reach, generating leads, and ultimately boosting sales. Our team understands the ins and outs of social media advertising, from organic posting to paid ads, so you don’t have to.
We’ll work with you to find the best possible social media marketing strategy that will obtain the results you’ve been searching for. Whether you need to promote a new sale on your product or service, update your business page, or run an effective Facebook advertising campaign, Zeidan Digital Marketing is here for you. We offer a special Facebook Lead Generation service that will ensure consistent posting, regular blogging, and an increase in organic leads. You won’t have to worry about wasting money on paid ads that never seem to work or stress over the fact that you have no clue what to post to your followers. You can count on our social media marketing team to handle all of your social needs so you can focus on running your business. Interested in partnering with us? Contact us today on our website or by calling 1300 353 237. You won’t regret it!