Gone are the days of keyword-stuffing, packing each page with backlinks, and keyword targeting only to increase your web traffic. Although each of these techniques used to play a critical role in a company’s search engine optimization strategy, experts have since discovered that they only offer results for a short amount of time.
The world of SEO is constantly changing, and it can be challenging to stay updated on the latest industry best practices if you lack expertise in this field or simply don’t have the time. However, your on-page optimization is something you don’t want to neglect.
What is On-Page SEO?
SEO approaches can be separated into two categories, including on-page SEO and off-page SEO. Although each is essential in an effective SEO game plan, they are vastly different.
On-page SEO consists of the technical components of your website, like your keywords, meta-descriptions, meta-tags, alt text for images, page load speed, design, mobile-friendliness, page content, internal linking, etc. It tells search engines what your content is about and is something you can optimize on your own.
On the other hand, off-page SEO is what determines your site’s popularity, rank, and trustworthiness. Much of this revolves around a solid construction of high-quality backlinks (a link to your site from another). You have less control over off-page SEO, as most of your success depends on if other companies or influencers link to your site in their own content. However, the better your on-page SEO, the more likely people will want to talk about you in their blog, article, or other online content.
Overall, the two optimization techniques work together to help you earn favor with Google and Bing. Today, we’re focusing on improving your on-page SEO.
How to Optimize Your Site’s On-Page SEO
Search engines are working tirelessly to sift through billions of websites, so don’t be upset if you’re not #1 overnight. Those are incredibly high expectations. It’s important to remember that slow and steady wins the race, and there are many on-page optimization techniques that you can test out.
Minor changes can progressively enhance your on-site SEO. Much of this comes through consistent tweaking and adjusting to fit the ever-evolving search engine algorithms and your audience’s behaviour. It’s a full-time job for sure, but it’s certainly worth the work, especially when you search your business name and see that you’ve levelled up.
In an effort to foster your success, we’ve created a handy on-page optimization checklist to give you a snapshot of how you can start enhancing your SEO. Make sure to keep the following things in mind as you embark on your epic journey to the first page of Google:
1. Write Applicable and Appealing Metadata
Your title tags (also referred to as meta titles) are the first thing your audience will see when they do a Google search. They are truly one of your most significant selling points. It’s crucial to describe your company and give your potential customers a glimpse at the value you could offer them. This is your chance to explain why they should skip the other millions of results and visit your website, so use originality and be sure to insert your target keywords as necessary.
2. Split Up Your Content by Using Subheadings
No one wants to read ten paragraphs of content without a break (Google would rather not do this either). Split up your giant content chunks by sprinkling a few subheadings throughout the page (H2s, H3s, H4s). This will make your page look more attractive, organized and offer convenience and description for both users and search engine crawlers.
3. Focus on Succinct Yet Descriptive Page URLs
One thing many companies dismiss is their URL structure. The more words, symbols, and characters in the URL, the less likely someone will want to use it as a link. Why? Because it looks messy, and they can’t tell exactly where they’ll go if they click on it. Each of your site’s pages should have a short description that explains the page’s topic in an organized fashion. It’s also best practice to use the target keyword of that page if possible. Avoid using dates and superfluous words such as “and,” “are,” “there,” etc.
4. Add Alt Text for Images
Adding alt text to your images can increase your search engine ranking, as it lets the engine know the subject matter in your images. If your tags are correctly optimized, your website’s images can pop up in the web search results, ultimately driving more traffic to your site through your pictures. It’s vital to concentrate on creating specific, correct, and intelligible alt text for the best possible chance at showing up in the SERP results.
5. Infuse Relevant Internal Links
Internal links are also an essential aspect of on-page SEO optimization. An internal link is when you link back to a page that already exists on your own site. This could be a page describing a specific product or service you offer, a blog post you wrote a month ago, or your contact us page. Placing these links throughout your content will encourage users to explore other pages of your site while also giving search engines a better snapshot of your site’s construction.
6. Ensure Quick Page Load Speed
Slow-loading pages tend to be a turn-off for many internet users. How could you blame them? The “we want it now” culture we live in demands fast and easy access to websites on the go. If your page doesn’t load quickly enough, you could lose a customer. Not only do people hate waiting for sites to load, but search engines do too. If your website has large files that slow down your page load or an excessive number of pop-ups, your ranking will suffer for it.
7. Know When and Where to Put Keywords
You already know you’ve got to become best friends with Google to get to the top. One way you can do this is by understanding when and where you need your target keywords. A couple of few best practices include inserting your target keyword within the first 100 words and mentioning your keyword at least a couple of times throughout the content. Doing this will give Google the information it needs to know about your website, allowing you to move up.
8. Ensure Responsiveness
Responsiveness describes a website’s ability to respond to its environment. These days we have numerous screen sizes, from mobile phones and desktop computers to tablets. Your site must display correctly on any device. After all, the number of people who use mobile devices is increasing by the day. If you can’t adapt, you’ll always be a lap behind your competition. A responsive website will improve user experience, translating to a higher search engine ranking over time.
9. Don’t Discount Your Design
Does your website look like it’s from the 70s? Is it unorganized and hard to navigate? Is there too much or too little white space? If you answer yes to any of these questions, you may want to think about overhauling or updating your website’s design. You want your site to be as attractive as possible to improve your chances of snagging a lead or customer. They say looks don’t matter, but in this case, they really do. Don’t lose a prospect because of poor design; capture their attention from the get-go with a beautiful, user-friendly site.
10. Utilise Different Forms of Content
A great way to boost your SEO is by creating content for a variety of different mediums. You can develop blogs, web pages, infographics, videos, whitepapers, interviews, reviews, quizzes, podcasts, how-to articles, etc. There’s no limit to the content you can create! Your content can come in many forms, and as long as it’s engaging and adds value to your audience, it will inevitably help drive traffic to your site, giving you a better chance of converting a lead into a customer.
You may be also interested in our blog “Creating Engagement with Interactive Content”.
11. Link to Other Reputable Sites
Sharing is caring when it comes to linking, and you should definitely be linking to other reputable websites, whether in a blog post or within your website content. If you haven’t done so already, research trustworthy businesses that post information relevant to your industry and add an external link or two. Companies become thought leaders when other companies begin to use them as a resource. Who knows? Maybe the place you choose will be kind enough to return the favour, which could turn into a win-win situation. Either way, you’re either helping another quality company, or you’re giving your own business a boost.
12. Write Quality, Keyword-Rich Content
Take a look at your current website content. Is it too short? Maybe it desperately needs more description and clarity. Or perhaps it simply lacks the proper keywords. The truth is if your site lacks well-written, keyword-rich content, it probably won’t rank well on search engines. Remember that your website content is what customers will be reading, and you want to make a good impression. When you have exceptional content that’s engaging, authentic, and adds value to your readers, you can continue to raise your SERP ranking.
You may be also interested in reading up on “Copywriting Strategies That Will Send Your Conversion Rate Through The Roof”
13. Conduct Keyword Research
Keyword research is one of the most essential steps you must take before you can start impressing search engines. How can you know what keywords to use if you haven’t determined the most effective and relative ones for your business? You need to know exactly what prospects are typing in the search bar to know what words to use in your content. And you can’t stop after one research session; keywording is an ongoing process that requires regular updating because users’ search habits can change, and so can the search engine algorithms.
Check out our blog “The Complete List Of Keyword Research Tools” to start your keyword research journey.
14. Regularly Review Your Analytics
You can’t know if what you’re doing is working if you don’t review your analytics. Your website performance is the best possible indicator of your progress and can give you lots of insight on how you should move forward. Some of the things you should pay attention to are the average time users spend on each of your pages, the bounce rate, and where your traffic is coming from. After you examine the stats, you’ll have a better idea of what your audience does and doesn’t like. And with this knowledge, you can make the necessary improvements
Attract Customers with Expert On-Page Optimisation
The online realm is a ruthless one for companies. That’s why every business needs a solid SEO strategy to stay ahead of their competitors and stay top of mind for their customers. It’s not enough to have a lightning-fast, beautifully designed, content-rich website these days. Your company requires a high search engine ranking – and that’s where on-page SEO saves the day.
Are you ready to boost your SEO and reap the benefits? Leave it to the professionals here at Zeidan Digital Marketing. Our SEO specialists will ensure that you show up right where you’re supposed to be – in front of your customers. We’ll take care of the tedious SEO tasks and continual research, so you don’t have to. Instead, you can focus on making your products or services the best they can be for your valued clientele.
Contact our team today to see how we can help put your business on the fast track to success, whether it’s with our on-page SEO optimization techniques, through our lead generation strategy, or other services we offer. Give us a call on 1300 353 237 or send us a message online.