In 1995, a book was the first item to be sold on Amazon, which marked[...]
The essence of digital marketing lies in a process referred to as Customer Value Optimization. It is[...]
Every so often we hear that email has gone the way of the dodo, and that[...]
Every generation has a different story about how they kept in touch with friends and[...]
Despite all the advances in the digital marketing space, email remains the most effective avenue[...]
Marketers are expected to perform with less and less resources. As a result, marketers are[...]
Digital marketing is expected to undergo a second big disruption. The first disruption was 2.0,[...]
LinkedIn started out in 2002 as a way of keeping track of your previous and[...]
Trustworthy brands put their existing customers at ease and give prospects a better chance of[...]
The Customer Value Journey refers to the path along which a prospect is converted into[...]
