Customer Avatar Builder

An effective marketer shows the right offer at the right time to the right people[...]

How to Build a Successful Customer Referral Program

Customer Referral Programs provide multifaceted growth opportunities especially when having happy customers. The obvious way[...]

Social Proof: Using Psychology to Convert

Do you remember the last time you were in a new country or city? Perhaps[...]

Building a Business with Customer Value Optimization

The essence of digital marketing lies in a process referred to as Customer Value Optimization. It is[...]

What You Need to Know About Customer Retention

You’ve invested all this time and money to acquire a customer. You can’t just let[...]

How to Build a Powerful Lead Magnet with Examples

The foundation of any successful lead generation strategy is an effective lead magnet. A strong lead magnet can help[...]

A Beginner’s Guide to Webinars (Best Practices Included)

Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers and increasing[...]

How to Strike Meaningful Conversations with Your Target Audience

Every generation has a different story about how they kept in touch with friends and[...]

Create the Landing Page Your Business Deserves

The most effective landing pages are those that address directly your business’s target audience. That[...]

The Beginner’s Guide to Sales Qualification

The destination of every sales journey is converting the client. However, to do that you[...]