How Content Writing Helps Consumers Convert

When it comes to reaching consumers online, your website and social media pages are the first places consumers will look. If your content is bland, monotonous or toneless, it’s likely consumers will navigate away from your page.

Through content writing, you can make your web pages unique to the services or products you offer. This is a great way to stand out from your competition! You only have eight seconds to grab a reader’s attention, so you need engaging and relevant content to what consumers are searching for.

At Zeidan, we can help you transform your current content writing strategy or create a new one from scratch. Our team can provide the best content writing services in Australia to your business. When you choose us, you will find success!

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Start With Content Writing Basics

There are many approaches to content writing, so it’s important that you create goals that you want to meet. Do you want your content to help you convert or are you creating content to engage and educate your audience?

Without setting goals, you don’t know the purpose of your content. Content should never just exist on a page. Readers have intent for coming to your page, such as booking an appointment, downloading a free worksheet, or making a purchase. Your content should fit to your customer’s intent while also reaching your goals.

Not sure what goals are best for your business? When you sit down with a content writing expert at Zeidan, we can brainstorm ideas and determine the best course of action. Working with our team means that you don’t have to know all the answers; we will help you find them.

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Our clients say it best

Don’t take our word for our results! See what our clients have to say.

We have been enjoying the services of Zeidan Digital Marketing for a number of years now and have been delighted with George's and his team's exceptional service and professionalism. Their digital marketing strategies have worked for us and we look forward to trusting Zeidan Digital Marketing with our marketing requirements for several years to come.

George from Zeidan Digital Marketing provides a prompt and professional service, he makes it his goal to see your business grow and invests in everything he does. Whilst keeping your budget in mind he takes pride in what he does and his company's quality services. Would definitely recommend Zeidan Digital Marketing to anyone needing help with their marketing!

Great to work with, personable, client centred, very professional and results focused.

Listened, carried our research then came back & provided us with the solution needed for our marketing... Explained the results obtained highlighting positive aspects of the campaign & how it can be maximised and the negative aspects & how it can be improved... demonstrated transparency, credibility, clear communication...

George's knowledge in Digital marketing and customer engagement is awesome. I thoroughly recommend his services.

Zeidan Digital Marketing has helped us increase our sales especially in these downtimes with the Covid-19 lockdowns. Thank you to the team we appreciate their support

The work on redesigning our website was outstanding and very much exceeded our expectations. We are very happy with the way they executed the design and programming of our website which we believe it has boosted interest in our business. They led us through the process and everything was explained to us in simple, easy to understand terms every step of the way.

George & the team were honest & understood our project needs well. They had extensive knowledge in the industry, and the strategies implemented were fresh, and focused on results. I am pleased with the standard of work provided and will be seeking out their services again.

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SEO + Content Writing

Search engine optimisation is a vital part to your marketing strategy and goes hand-in-hand with content writing services. If you are not focusing on SEO while creating content, it’s likely your pages aren’t performing as well as they could.

SEO is detrimental to your website. With a combined strategy, content writing and SEO can help you soar to the top of the search results (for relevant searches, of course). Keyword research and ongoing optimisations are key for both content writing and SEO.

If you need SEO copywriting services in Australia, our team at Zeidan is your go-to source! We will work with you to determine current trends, monitor algorithm updates that affect content and create unique and personalised content for your website and social media pages.

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Content Writing Goes Beyond Websites and Social Media

While your website and social media pages are important to your success, content writing has limitless possibilities for your business. Content writing can be used for:

  • E-books
  • Videos
  • Podcasts
  • Infographics

And those are just some of the other ways you can use content writing. Writing comes natural to everybody, so sometimes you may not realise how content writing comes into play for different aspects of your business.

At Zeidan, we can evaluate your current website, marketing strategy and business practices to learn the best way to adjust and improve your content writing. And if you think we can’t help, think again! We work with a variety of businesses in different industries throughout Australia. We’re ready to tackle any questions or concerns you may have.

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Frequently Asked Content Writing Questions

  • What Is Content Writing?

    Content writing is the process of creating copy for your website and marketing campaigns. A major component of content writing is SEO. Learn all about our SEO services here.

  • Why Do I Need Content Writing?

    Content writing is the base of your website and social media pages. Without a focus on content, your pages will sit empty which will cause your business to decrease in search engine results. Keeping your content fresh is an important part of the SEO process.

  • How Can I Improve Content Writing?

    Content writing can take time. Just like anything else, content writing also takes practice. If you notice your website or social media pages aren’t performing well, take a step back and analyze your competitors, do keyword research and adjust your content strategy.

  • How Much Does Content Writing Cost?

    The cost of content writing can vary based on your industry, word count and type of project. At Zeidan, we’ll work with you to create a content writing plan that’s best for your budget and needs.

Serving Businesses in Australia

At Zeidan, we serve a variety of businesses throughout Australia, including Melbourne, Sydney, Brisbane, and Perth.

Give us a call today at 1300 353 237 to start on your Content Writing strategy!

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