In the online world, a conversion is when a user takes an action based on the call to action on a specific page. Examples of conversions include scheduling an appointment, making a purchase, subscribing to a blog, downloading a free guide, and much more. What you consider a conversion will depend on the goals you have in place.
The marketing funnel shows the different stages a consumer is at in the buying process. The top of the funnel includes a lot of consumers and is the awareness stage. As you go down the funnel, there are less consumers, but it also means these consumers are more likely to complete an action. The last stage of the funnel is action, which is when a conversion is completed.
CRO is when you take an existing webpage and optimise it to your current website traffic to improve conversions. Ultimately, your goal is to boost the number of consumers who take an action on your page. This means adjusting the current content, the call to action or even switching up the web design. Every business is different, so your CRO needs may be completely different from the business next door. If you are looking for a CRO agency in Australia, our team at Zeidan can help!
The short answer – yes. If you want to improve your revenue through online outlets, you need to focus on conversion rate optimisation. With the internet changing every single day, the needs of consumers are always changing, meaning you need to know when to make updates to meet these needs. It can be a lot to handle, which is why our Australia conversion rate optimisation team is standing by to assist your business.