Why a CRM Is Essential to Your Business

Customer values have shifted over the years, and now a focus on authenticity and individuality is at the forefront. When it comes to your business, do you have a system and process in place to meet customer needs? With a customer relationship management (CRM) platform, you can assess your customers needs while being able to focus on ROI.

A CRM platform allows you to interact with your current and future customers, giving you the opportunity to enhance customer loyalty and increase conversion rates all in one place. Staying top of mind is vital in today’s fast-paced world, and having the tools at your disposal helps you engage and nurture your customers throughout the buying journey.

If you are looking for a custom CRM software company in Australia, choose our team at Zeidan. We will help you retain customers while pinpointing the value they bring to your business. Through the use of specialised technology, we will track and monitor your current audience data to further improve your relationship management.

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Our clients say it best

Don’t take our word for our results! See what our clients have to say.

We have been enjoying the services of Zeidan Digital Marketing for a number of years now and have been delighted with George's and his team's exceptional service and professionalism. Their digital marketing strategies have worked for us and we look forward to trusting Zeidan Digital Marketing with our marketing requirements for several years to come.

George from Zeidan Digital Marketing provides a prompt and professional service, he makes it his goal to see your business grow and invests in everything he does. Whilst keeping your budget in mind he takes pride in what he does and his company's quality services. Would definitely recommend Zeidan Digital Marketing to anyone needing help with their marketing!

Great to work with, personable, client centred, very professional and results focused.

Listened, carried our research then came back & provided us with the solution needed for our marketing... Explained the results obtained highlighting positive aspects of the campaign & how it can be maximised and the negative aspects & how it can be improved... demonstrated transparency, credibility, clear communication...

George's knowledge in Digital marketing and customer engagement is awesome. I thoroughly recommend his services.

Zeidan Digital Marketing has helped us increase our sales especially in these downtimes with the Covid-19 lockdowns. Thank you to the team we appreciate their support

The work on redesigning our website was outstanding and very much exceeded our expectations. We are very happy with the way they executed the design and programming of our website which we believe it has boosted interest in our business. They led us through the process and everything was explained to us in simple, easy to understand terms every step of the way.

George & the team were honest & understood our project needs well. They had extensive knowledge in the industry, and the strategies implemented were fresh, and focused on results. I am pleased with the standard of work provided and will be seeking out their services again.

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Using Machine Learning for Your CRM Platform

Intelligent technology has made a major impact on how we use CRMs and marketing automation. Through machine learning, we can create marketing campaigns that reach the right people at the right time while optimising the campaign as it runs.

When combined, machine learning and CRMs are extremely powerful in creating consistent and effective messaging for your marketing. Consumers want to be treated as unique individuals, and that means you need to nurture them through the customer journey. CRMs can help you support consumers while generating quality leads.

Even though machine learning does a lot of the work, you still need a marketing team that implements the strategy, monitors the results and reports back to you. And that’s where our team at Zeidan steps in. We’d love to discuss how the use of a CRM and machine learning can improve your business.

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Simplify Your Sales Process With a CRM

Do you lose leads at a specific point in the customer journey? Maybe your email click through rate is low or consumers abandon their online shopping carts. Regardless, your leads aren’t finishing their journey, which means your business isn’t getting those sales!

When you use a CRM, it can help simplify the sale process and pinpoint where consumers are dropping off before a completed transaction. This data will allow you to better understand consumer needs as well as where your business needs to improve the sales process.

There are plenty of options when it comes to CRM software in Australia, but our team at Zeidan has the expertise and skills your business needs to find success. If it’s time to partner with CRM experts, consider Zeidan.

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Customer Relationship Management Company - Zeidan

Frequently Asked CRM Questions

  • What Is a CRM?

    A CRM is a platform or tool used to gather, track and engage your current and future customers. Ultimately, the goal of CRMs is to improve the relationships with your customers so you can grow your business. When trust and loyalty are gained, you will likely have a better relationship with your customers. CRMs take out the guesswork and allow you to look at data and insights to better nurture your customers.

  • Does My Business Need a CRM Platform?

    Yes! If your business focuses on customers, you will want to have some sort of CRM in place to enhance the customer experience. If you are just getting started and have a small customer base, utilizing a spreadsheet will suffice until you find a CRM platform that works for your business. As your business grows, manually entering customer data will be too time consuming for you to keep up with. The sooner you implement your CRM, the better.

  • What CRM Features Should My Business Use?

    Businesses have a variety of needs, but there are some common CRM features that you should consider using, including the following: email marketing, reporting tools, marketing automation, task management and sales predictions. If you aren’t sure what features are best, our team at Zeidan can help you with our customized CRM software.

Serving Businesses in Australia

At Zeidan, we serve a variety of businesses throughout Australia, including Melbourne, Sydney, Brisbane, and Perth.

Give us a call today at 1300 353 237 to start on your Customer Relationship Management (CRM) strategy!

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