A CRM is a platform or tool used to gather, track and engage your current and future customers. Ultimately, the goal of CRMs is to improve the relationships with your customers so you can grow your business. When trust and loyalty are gained, you will likely have a better relationship with your customers. CRMs take out the guesswork and allow you to look at data and insights to better nurture your customers.
Yes! If your business focuses on customers, you will want to have some sort of CRM in place to enhance the customer experience. If you are just getting started and have a small customer base, utilizing a spreadsheet will suffice until you find a CRM platform that works for your business. As your business grows, manually entering customer data will be too time consuming for you to keep up with. The sooner you implement your CRM, the better.
Businesses have a variety of needs, but there are some common CRM features that you should consider using, including the following: email marketing, reporting tools, marketing automation, task management and sales predictions. If you aren’t sure what features are best, our team at Zeidan can help you with our customized CRM software.