Email marketing is the process of sending strategic emails to your audience. These emails will have goals in place, such as education, sales or general business updates. There is a lot of flexibility when it comes to email marketing, including content type, imagery, advertisements and more.
Can you imagine sending individual emails to every person on your email list? Probably not. Email marketing automation will do the work for you! The automation portion allows you to choose dates and times for an email to launch. Through automation, you can reach your audience at the right time.
While it is possible to buy an email list, we recommend avoiding it. Growing your email list organically will allow people who truly want to read your content to subscribe. In turn, this will provide you with more quality leads. Consumers on a bought email list will most likely not read your emails or mark your emails as spam.
Unfortunately, there’s no magical answer for this question! The number of emails you send will depend on your industry, your list size and the type of audience you are sending to. With email automation, it can help you determine when to send emails and how often you can send. By using an email marketing platform, you can also analyze data to determine if your audience wants more or less emails in their inbox.
When looking at how your emails are performing, you will want to analyze your open rate and click-through rate. If you notice your open rate is low, that means that your audience isn’t even opening your emails. There are many reasons this could happen, so make sure you aren’t breaking any of the big no-no’s when it comes to email. If your click-through rate is low, that means your emails aren’t creating conversions. You might need to tweak your messaging to better resonate with your audience. At Zeidan, we can help you understand all the email metrics and what you can do to improve them.