Formerly known as Google AdWords and Google AdWords Express, Google Ads is a platform businesses can use to advertise their products or services in a variety of places, including Google search, YouTube and more!
The cost can vary from business to business. Ultimately, what you pay to run Google Ads will depend on your goals, budget and the types of ads you decide to run. You can also set a cost in your budget settings. Our team at Zeidan can help you set up and run Google Ads for your business.
The most common types of campaigns businesses choose to run are search, display and video. You can choose one of these types or use a combination to create a well-rounded advertising campaign.
If you’re looking for overnight success, you may want to reset expectations. Google Ads take time to become effective. Through the use of Smart campaigns, Google will help improve your ads the longer you keep them running. On average, it takes about a month for your Google Ads campaigns to be most effective.
Google Ads will display your ad where consumers are searching (search engine, Youtube, etc.). First, you need to set a goal (website visitors, phone calls, direction downloads). Next, you need to choose the area of where you want your ad to show. Most times, businesses choose a radius around their location. Last, you need to create your ad and set a budget for the month.