Facebook has taken the next logical step in its push to drive social commerce (the[...]
The essence of digital marketing lies in a process referred to as Customer Value Optimization. It is[...]
TikTok is the latest social media app that has taken the world by storm. It’s a social[...]
Google introduces new features on a regular basis, which makes keeping up with the latest[...]
Search engine optimization is one of the most dynamic fields of digital marketing, which means[...]
Video is not just one more aspect of a brand’s marketing strategy- it’s the heart[...]
Most of us have spent more time on YouTube than we care to admit. Whether[...]
You’ve invested all this time and money to acquire a customer. You can’t just let[...]
The foundation of any successful lead generation strategy is an effective lead magnet. A strong lead magnet can help[...]
At the end of May 2018, the General Data Protection Regulation (GDPR) was passed. This legislation affects businesses[...]
