A landing page is a standalone web page used alongside digital marketing campaigns and online advertisements. The goal of landing pages is to create conversions through a specific call to action. Unlike other pages on websites, landing pages only have one call to action to drive conversions. You can use a landing page link in emails, social media posts, advertisements and more. Landing pages should be relevant to your campaign.
Yes! There are three main types of landing pages, including a page for lead capture, thank you pages and product pages. Lead capture pages focus on gathering conversions, thank you pages appear after a consumer has completed a transaction or goal, and product pages for online businesses can be used as landing pages.
It depends. If you want your landing page to appear in Google searches, yes. If your landing page is timely or used for a one-off event, you likely don’t need to optimize for SEO. While this is a brief overview, our team at Zeidan can help you determine which route is best for your business.
Not necessarily. Some landing pages can be extremely beneficial for SEO. However, you do need to understand best practices. For example, if you already have a web page ranking for a specific keyword, you don’t want your landing page competing with it. This means you need to categorize it as a noindex attribute. While this isn’t difficult, it can be a lot to remember. Let our team at Zeidan help!