When it comes to lead generation, it’s best to utilize a multi-channel strategy. The number of channels you are using will depend on the audience you are trying to reach, your goals and more. Before you do anything, it’s best to analyze your current campaigns and how a lead generation strategy can improve what you’re already doing. Sometimes you just need to enhance or tweak your campaigns instead of starting from scratch.
Every business ranks their leads on a quality scale, which means there’s no perfect answer to a quality lead. However, lead quality is a measurement that places your leads on a scale of how likely they are to convert. A great example is to think of it from cold to hot. If leads aren’t ready to convert, they are likely to be cold. If a lead has visited your website, downloaded a free guide, and clicked on driving directions, they would be an example of a hot or quality lead that is likely to convert.
If you want more customers to convert through your website, you definitely need a lead generation strategy. Lead generation can be accomplished through a variety of other strategies as well, including SEO, social media and email marketing. If you aren’t sure where to begin, our team at Zeidan has you covered!