Social media is a great way to attract new followers, engage with your audience, gain feedback, build brand awareness, generate leads and much more! More and more consumers rely on social media to communicate with a business. If you don’t have a social media presence, you’re missing out on potential new customers!
There’s no rule saying you can’t use all social media platforms. However, you should consider the type of audience you are trying to reach and the goal of your social campaigns. If you’re starting from scratch, we recommend choosing a platform or two and ramping up your efforts before jumping into other platforms.
Consistency is key when it comes to social media. The more you put yourself in front of your audience, the more likely they are to interact and build loyalty to your brand. Creating a content calendar can help you stay on track with your posting.
It’s safe to say that almost every age group uses social media. You might have to do a little digging, but we’re sure you will gain followers. If not your exact target audience, perhaps the children who are researching your business on behalf of someone else. There will always be opportunities on social media!